How to boost your brand with cost-effective promotional products!
All businesses want to get their branding out into the world for people to become familiar, and identify, with their brand image and message because, let’s face it, it should be the ultimate goal of all profitable organisations to make money! To achieve this, you need to create, and continually fortify, an instantly recognisable brand identity to grab attention and elevate your business in a crowded marketplace.
Unfortunately, the fact is that you need to spend money to make money, but is it possible to advertise your brand name, and turn it into a strong, identifiable brand, without having to take out a loan? It sure is! There are literally thousands of promotional products, corporate gifts, and branded merchandise items to help you advertise your business in a way that suits not only your brand and branding goals, but your budget!
What should you consider when choosing custom promotional items or corporate gifts on a budget?
When selecting the perfect branded promotional products to market your business or event, you should ask yourself the following questions first to ensure you get the most advertising “bang” for your buck:
- What is your budget?
- What are your promotional and brand goals?
- Who is your target audience?
- What type/s of promotional products get the most use, are most likely to be kept, and are popular?
- What promotional products best suit your brand image?
- What branding will provide the most impact and value for money?
What branded promotional items will suit your budget?
We have branded promotional products and corporate gift ideas to suit all budgets –whether you are looking for a product promotion that is intended as a gimmick or giveaway and only made to be used once, or you would like a product that will be kept and reused for years to come. We have listed some of our most popular promotional products below and organised them according to their general price point (depending on the quantity ordered and the decoration that is required) to give you an idea of what could work for your business and budget!
Promotional Products Under $3 each + GST
- Bottle Openers & Keyrings
- Drink Bottles
- Anti-Stress Shapes
- Hand Sanitiser
- Stickers & Magnets
- Sticky Notes
- Phone Wallets
- Pens & Highlighters
Promotional Products Under $5 each + GST
- Tote Bags
- Stubby Coolers
- Glass Tumblers
- Mouse Mats
- Drink Bottles & Reusable Coffee Cups
- Tools & Torches
- Golf Balls & Accessories
- Pens & Highlighters
Promotional Products Under $10 each + GST
- Name Badges
- Backsacks & Backpacks
- Cooler Bags
- Wine Glasses & Beer Mugs
- Coffee Mugs, Drink Bottles & Reusable Coffee Cups
- Tools & Torches
- Power Banks
What are some handy hints to make sticking to a budget easier?
When you are trying to stick to a budget and keep costs down, it pays to consider the below with regards to certain promotional products:
- Lead Times/Bulk Ordering – If you are organised and have time on your side, it can be much more cost effective to order branded items, such as caps or stubby coolers, in bulk quantities (providing you with ample stock and meaning less frequent orders) and via our offshore service (which has a longer turnaround time but will save you money).
- Decoration - A one colour print in one position, for example, is a cost-effective option when screen printing garments. The more print colours or positions you have, the more costs that are involved.
- Set Up Costs – If you are organising embroidered garments, for example, it is a great idea to order anything that will have the same logo at the same time. This can be a mix of shirts, jumpers, formal, and casual uniforms etc, if all garments are having the same decoration. Not only will you get a better price for all garments (as it will be based on the total bulk quantity being ordered) but you will save money on a logo set up fee if you order 50 or more items (repeat logos do not incur a set up fee).
When deciding on the next promotional products or customised promo items to advertise your business or event, the sky really is the limit – regardless of your budget! Choose cost-effective, on-brand products and promote yourself in the perfect way!