Direct Digital
Description
Direct digital printing involves the transfer of ink directly from the print heads of an inkjet machine to the product and can be used to produce both full colour and closely matched spot colour branding on flat or slightly curved surfaces.
Advantages
- Ideal for printing dark coloured products as a layer of white ink can be printed under the artwork.
- Variable data including individual names is available on select products.
- Offers larger print areas on many products and can print very close to the edge of flat products.
Limitations
- Some colours cannot be reproduced including metallic and neon/fluorescent colours.
- The size of branding areas is limited on curved surfaces.
- Larger print areas can be more expensive.
